Better tools for stopping spam
Google claims that less than 0.1 percent of email in the average Gmail inbox is spam, with the amount of junk mail landing in the spam folder being even lower at 0.05 percent. Assuming the claims are true, those are good numbers for Google to hang its hat on, though the tech giant isn't content.
"Gmail spam detection isn't perfect. So today we're sharing some of the new ways we are supporting the senders of wanted mail, and using the latest Google smarts to filter out spam," Google stated in a blog post.
Part of Google's approach is to reduce the number of false positives -- things like monthly statements, ticket receipts, and other bits of email from companies that you may want to receive. To help ensure such communication gets through rather than routed to your spam folder, Google is launching Gmail Postmaster Tools.
"The Gmail Postmaster Tools help qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation. This way they can diagnose any hiccups, study best practices, and help Gmail route their messages to the right place," Google explains.
Google also outlined several technology upgrades designed to smarten up its spam filter. One of those is an artificial neural network to detect and block the kind of spam that's typically adept at evading detection.
In addition, advances in machine learning will make your Gmail's spam filter better at adapting to your individual preferences. For example, little Billy may love receiving newsletters and related communications, but you might not. By taking advantage of the "Report spam" and "Not spam" buttons, Gmail will do a better job at recognizes these sorts of things.
The last bit Google talked about was improving Gmail's spam filter to detect impersonation emails, which are often used in phishing scams. With the latest upgrade, Gmail can detect whether or not a message came from its claimed sender.
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