Get ready for a global celebration
When Microsoft launched Windows 7, it tapped customers to host parties designed to showcase the operating system. Those who agreed received a special Signature Edition of Windows Ultimate. No such incentive is needed for Windows 10, as Microsoft is handing out upgrades like Halloween candy to anyone rocking a Windows 7 or Windows 8/8.1 license, though it still wants fans to be a part of the launch process.
Microsoft is especially interested in recognizing the 5 million people who helped test and shape the forthcoming OS. To do that, the Redmond outfit will host "global fan celebrations" for Windows Insiders in 13 cities, including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City. The celebrations will consist of hands-on opportunities, product demos, entertainment (Microsoft didn't get into specifics here), and opportunities to meet the Windows team.
You can also look for Microsoft to celebrate the launch of Windows 10 in over 110 stores in the U.S., Canada, and Puerto Rico.
"In select Microsoft Stores, fan celebrations will feature Windows 10 pop-up demo experiences, prizes, giveaways and more. Answer Desk services and free in-store workshops will help people learn how to get the most out of Windows 10," Microsoft said in a blog post.
Microsoft has a lot riding on Windows 10. Truth be told, Windows 8 didn't get off to the kind of start Microsoft hoped, as consumers were either uninterested or confused by the Metro UI, which favored touch computing over mouse and keyboard controls.
Windows 10 puts the desktop experience back as the primary focus for desktop users, while introducing several new features and enhancements. It's also the last version of Windows -- going forward, Microsoft will use a Windows-as-a-Service (WaaS) model and dole out ongoing updates and feature upgrades as needed.
In addition to the fan celebrations, in-store launch extravaganzas, and a global advertising campaign that kicks off July 20th, Microsoft is committing to an yearlong "Upgrade Your World" philanthropic initiative.
"We are partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes," Microsoft said.
All the hoopla aside, watch for Windows 10 to roll out in waves beginning July 29.
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