New look Logitech
Logitech has a new logo, though the company didn't change things up simply because it was bored. Instead, it's supposed to represent a new direction for Logitech as it embarks on its "biggest brand transformation in its history." Or more specifically, Logitech is looking to go from a tech company into a design firm.
What exactly does that mean? That remains to be seen, though Logitech did mention wanting to expand its portfolio of products to go beyond PC peripherals to "products that have a place in every aspect of your daily life." Some recent examples Logitech pointed out to Maximum PC include the Keys-To-Go, Bemo, and MX Master mouse. For the most part, they're still PC peripherals, but they have more of a design flair than some of Logitech's prior products.
This has been a couple of years in the making. It started when CEO Bracken Darrell stepped into his position in 2013, and ever since, he's been working behind the scenes on this transformation. He even hired a chief design officer.
"We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences," Darrell said. "We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too."
Part of the transformation includes a new label called Logi. You'll see the Logi label on the company's newest (and colorful) product categories. Here's a video that shows off some of Logitech's thinking, though be warned, there are lots of flashing colors.
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From maximumpc
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