A different approach to computer cases
We build PCs in part because we love having full control over the end result. That's true of performance, money spent, and even aesthetics. Cooler Master's taking that same concept and applying it to the case itself, the very piece that gives your system its main appearance.
The company's tagline for its new Master Case concept is "Make it your own." What we saw at Computex was an Ultra Tower, though it's a concept that will continue to evolve so that you could start with a ginormous case and shrink it down to a mini-ITX build, if that's where your path leads you.
Cooler Master's case is modular, both inside and out. For example, the top panel contains USB 3.0 ports, but you'll be able to swap that out for another panel with USB 3.1 ports. And on the inside, you'll see a series of holes running vertically. These are so you can add modular parts to the case, some of which don't exist yet -- as the PC building community asks for certain pieces and features, Cooler Master will respond. To that extent, Cooler Master is engaging the maker movement that's popular right now.
The only real downside that we can see to this approach is that it could get expensive customizing a pre-configured case. Cooler Master will sell a complete case, and from there you can swap out pieces for others, like changing the look of the front panel.
One possible way around this is to offer a custom order option similar to Nike ID. That way you can select the exact look and function you want without overpaying for redundant parts.
Anyway, this is easily one of the more interesting things we've seen at Computex and is well worth the 9 and half minutes of your time to watch the video.
From maximumpc
from http://bit.ly/1dPRIX3
