Temporary future proofing
It seems inevitable that the moment you fork over your credit card information and purchase a computer part, a new model is announced. Such is the way it goes in the fast moving world of technology, though with Intel having recently launched an army of Skylake processors, many of which are aimed at laptops, you might be hesitant to pull the trigger on a Haswell or Broadwell system.
Well, it just so happens that Alienware recently rolled out new laptops built around Intel's older generation processors. To ease the sting for anyone who purchased one of those laptops (and to encourage holdouts to make the leap), Alienware will upgrade your system if Intel launches a new processor by September 28 (we'll explain this date in a moment).
"Our new notebooks launched last week. If you buy one and a new CPU launches within the next 30 days, you get a free upgrade. ;) Badass," Alienware GM Frank Azor posted to his Twitter account and Alienware's Facebook page.
The fine print states that the offer is valid for new Alienware 13 R2, Alienware 15 R2, and Alienware 17 R3 systems ordered between August 27 to 6AM CST September 28, 2015. Our understanding is that the 30-day period applies to the launch date, not the date you actually buy a laptop. In other words, if you bought an Alienware 13 R2 today, you'd be eligible for an upgrade if Intel launches a new CPU by September 28 and not within 30 days from now.
Assuming Intel does launch a new CPU by the deadline, you'll be able to upgrade one of the aforementioned laptops to the same model with Skylake inside. It's still a bit of a gamble since Intel could release a new processor in early October and you'd be out of luck, though Alienware told Engadget it has "high confidence" Skylake will be here by the upgrade deadline.
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