An official denial
Don't go bidding farewell to ECS in the branded DIY motherboard business just yet. After catching wind of yesterday's rumor claiming that ECS decided to stop pushing its own brand mobos in favor of building solutions for ODM and OEM partners, company president Sunny Yang sent a letter to the press calling the rumor "untrue."
It's a poorly translated letter, so rather than post its contents verbatim, we'll summarize Yang's statement as such: "Hell no, we don't plan to quit making our own brand motherboards, what kind of fresh nonsense is that!?"
Okay, we may have taken some liberties with Yang's wording, though not with the sentiment. Yang said "ECS would never give up" on building its own brand motherboards. He acknowledged the presence of stiff competition, but said that ECS is up to the challenge. Not only that, but ECS plans to pour even more resources into cutting edge products and attending marketing events, like the recent Computex convention.
ECS has been around the PC scene for nearly three decades (since 1987). It merged with PCChips in 2005, which helped the company thrive in the entry-level sector with budget boards. ECS has also attempted to make a name for itself among overclockers and power users with higher end options from time to time, and continues to do so under its L337 Gaming series. However, many people still associate ECS with budget offerings.
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